Always happy for my friends, this time I will discuss about the understanding of the terms in advertising, especially in the internet world. Each of my friends who have a good blog that web hosting and non hosting is commercial nature generally already know and understand the terms or understanding of the type of online advertising, but for a friend who is new or not understand everything may be useful and helpful.
Understanding the understanding of this ad is intended to make it easier for prospective publishers, especially bloggers choose what advertising model that fits installed on their blog or website respectively. many of the terms in advertising, and I will explain some of the following terms:
PPC (Pay Per Click)
Is a form of advertisement posted by the publisher or blog owner in the form of banner or text that will be counted from the number of clicks coming by unique visitors untik be paid. The number of earners per click is usually based on the country of origin of the visitor.
CPC (Cost per Click)
It is about the calculation / estimated price of online advertising on a website or blog is paid based on the number of clicks received from visitors either direct traffic or traffic from serach engines like google.
CPM (Cost per Mille)
Is in latin mille which means 1000, then it means CPM sites will pay advertisers in a matter per 1000 visits / view. Special ads of this type of visitors do not need to click on ads on blogs, but be careful if using this ad model. Many cases of advertising scripts create redirects to other sites. Artinye visitors will be automatically redirected to the advertiser's site from the blog in which the advertisement is posted.
CPL (Cost per Lead)
Is the calculation of advertising payments from the number of visitors who register (Sign-Up / Regestrasi). Registration is usually only those who have included Name, Email, Address, contact, etc.
CPA (Cost Per Action)
It is advertising that pays publishernya if there is action / sale made visitors through ads displayed on the blog or website. For example, visitors make product purchases. Very different from PPC that only need to click just get paid.
CTR (Click Through Rate)
is a comparison in the form of percentage to calculate between the number of clicks and the number of adsense ads in question appear, if the ad appears as many as 1000 times, then the ad gets clicks 10 times then the value of CTR we can count as follows (10/1000 x 100% ) = 1%, so if in 1000 times the ad appears to get 10 visitor clicks, then the value of CTR for that ad is 1%.
The CTR value can indirectly inform you, the normal behavior of clicks against a single ad unit, and CTR becomes a reference of both google and publisher to monitor normal click behavior on the ad unit in question, the normal value for CTR is 0% to 5%, or it could be more depending on the number of clicks on the ad, but if the value of CTR is more than 100% means that it is indicated by abnormal actions, the case may occur because of a click bomb, continuous click on the same ad more than 1 time, we must continue to monitor and be wary if in google adsense account we get information of CTR value with big value or more than 100%, if indicated any action of cheating or bomklik then the risk is our adsense account dibanned, CTR value above 100% can happen if click number exceeds amount the ad is showing.
Pop-Up & Pop-Under
It is advertising that basically has the same end result but has different actions. In general the meaning is an advertisement that will appear when visitors come. In detail Pop-Up is defined by ads that appear suddenly when the visitor comes without doing anything, unlike Pup-Under Ads will only appear if the user clicks on the blog page, either click the url or just click the blank page.
Pop ads are very liked by publishers other than PPC, because earnings can get more, but it must be remembered not too excessive use of this ad because it can be bad on blog pengujunjung.
That's a little explanation of what CPC CPC CPM CPA CPA POP ADS means. Hope can help my friend determine what ayng ads properly installed on the blog or web site.
So little explanation to understand the meaning of the terms, though only part but hopefully useful for my friends, thank you for visiting.
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