The year 2017 is the peak year of Blogging and Social Media, in my opinion. Indeed, in 2014 - 2016, since mobile usage has become commonplace, stretching the world of social media is incredible. Subsequently followed by blogging (which in fact is the initial platform of social media) that follow-up merrier. Maybe some new bloggers get information and interested in the world of blogging for the big social media contents like Facebook, Twitter and Google Plus. Well, this year that really will be the peak.
For Bloggers who have been involved before this year and yesterday, must be very confident and see for themselves that SEO, as part of mass traffic networking efforts, is always changing, both in terms of the owner's search engine policy, manifested in its new algorithms , to adjustments and changes to SEO techniques and strategies. For newcomers, it's important to know that SEO is growing, more detailed, more complex, and should be responded with a mature strategy.
You can no longer see obsolete and aging techniques eaten by new algorithms. You can no longer mimic the spam comment tradition that Google Penguin has fought in the long run, in essence, it all has to be adjusted in such a way with the current development. This is important, and this post is dedicated to starting the old technique mindset to a new one.
Back then usual link building begins with a simple analysis of a web page / blog through pagerank toolbar; to see how many pagerank it. But now the pagerank toolbar is dead. If the pages of the site before December 2013 still have pagerank (which can still be seen), it is no longer useful, because it's an old update. The emergence of pagerank value on the toolbar that is currently still loyal to some people's use because the Google datacenter to convey pagerank information is still active and functioning. But it's no use, because it's not an update now, it's stale. So, link building with this method is also outdated, and need new analysis techniques. Not to mention the various new things related to the quality of usability of a website that is now a consideration of Google as well.
Well here's a picture that will be mostly SEO focus in the future.
Table of content:
2. Load Speed
3. Backlink Profile
4. Content Shareable
5. Rich Content
The concept of mobile friendly is actually not foreign anymore, in 2011 this became a big trend. Websites in droves present with their respective mobile versions. At the same time, Responsive Web Design (RWD) has also been developed. Although in that year Google has been pushing websites to support mobile devices, but, by the end of 2014 yesterday, Google decided to deliver its real support via the "Mobile Friendly" label embedded at the bottom of the page titles in SERP listing results in mobile search. The goal is to provide info to mobile device users whether the website in the list can be accessed properly or not.
Then this strategy becomes absolute for SEO now. You can (1) stick with the default mobile templates version of blogger that is enabled & in-settings via dashboard> template. You can either (2) choose to use one template for all versions, aka a responsive template. I personally still choose to use a mobile version template instead of replacing this whole desktop template with a responsive one.
But unfortunately, many blogger responsive templates are not made with caution, so not a bit of a very long loading when accessed via mobile devices. This is one of my considerations. So, if you want to use responsive template, make sure the quality and tested. You can check out these quality responsive Blogger templates.
Eiitss, there is a miss, if my friend already use a responsive template, turn off the mobile version, because it is useless. Maybe this is also what confuses the mobile browser while processing which templates should be displayed. Maybe.
2. Load Speed
The load speed became one of the factors that Google has echoed early last year. As one of the benchmarks of user experience (user experience) in accessing the website, load speed is now increasingly important for SEO. This is why I am somewhat critical with responsive templates that load long enough when accessed via mobile. Sites may look cool and mobile friendly with responsive templates, but do not forget to pay attention to aspects of its access speed. Points that can be done on a template that has been used? There are, for example: image optimization (compression), javascript file compression and CSS, note the script taken from the outside, if the response is too long, move the hosting script to a better or search for similar versions hosted elsewhere. And there are many other ways that can be done.
3. Backlink Profile
Backlinks are benchmarks used by algorithms called PageRank ™. Accompanied by several other algorithms, one of the most popular is Penguin, the quality of backlink profiles is now the focus of SEO efforts. Backlinks can be haphazardly created, with spam here and there, but for now, backlink profiles created in this way will drop SEO blogs.
Backlink profile is a description of the quality of backlinks owned by a site based on:
- from where backlinks come from,
- quality,
- the amount (quantity),
- variations of its keywords,
- spread backlinks to the homepage and other pages,
- and the percentage of nofollow vs dofollow it.
If (1) backlinks come from high-quality sites, (2) backlinks have variations of various keywords (looks natural), (3) has a balance between nofollow and dofollow, (4) backlinks to the homepage are not too severe in number other pages, then the backlink profile of a website is called authoritative or has high legitimacy.
Conversely, if (1) many backlinks come from spam sites, (2) directory and bookmarks are questionable quality, (3) backlinks of spam results and or obtained by unnatural means, (4) backlinks have variations of keywords with the majority of exactly or almost (5) the number of backlinks to the homepage extraordinary to the thousands whereas to post just one two, and (6) all dofollow backlinks or say about 90% dofollow, the profile backlinks are low or no legitimacy, and prone to threatened drop in rank , even a total penalty or banned.
Therefore, spam strategy is now very dangerous. Although social bookmarking, and directories are still legitimate, but you should be more selective, and even reduce the activity of sharing links on such sites.
Having a nofollow link is natural, and it should be. So dofollow and nofollow backlinks are side by side. What is not fair is that when almost all your backlinks dofollow (say as before, 90% dofollow), then backlink pal is precisely easy diendus as unnatural.
Regarding keyword variations, it is clear that the exact same keywords and insistently as anchor text on most of the backlinks also become one of the reasons blogs eaten penguins.
The best strategy? Can be said I now rarely do link building and prefer to wait to get it (link earning). Getting backlinks is the most natural way, with highly qualified backlinks. What does that mean?
for example, a few days ago I got an email about the previous article. There is a friend asked, "why does the article link to the makers of dofollow template all? Is not danger for blog?" That's it No problem. Dofollow on those links as my appreciation for their outstanding work. I do not know why there is such a mistake. If I link to these sites in the form of dofollow it is legitimate, reasonable. Natural. They may not know, and do not need to know, I link because I want to link to them because emang must refer to it. If I link to legitimate sites, I do not plunge people, given backlinks may be good effect, which love also have a nice effect, because blogs without outbound links are dead blogs. Outbound links will further illuminate Google that both are relevant and relevant. But it must be careful, do not let spam or phishing sites in the link, because dangerous.
4. "Shareable" Content
Although social signals (tweet, like, comment, plus one, share, etc.) are still a heated debate, whether or not SEO is important, it is an important benchmark. "Share-able" content, or that has the ability to be shared and become viral, shows that a content has certain quality features. In addition, share here also means linkback, or backlinks as content becomes a reference from various other websites. It goes back to point 3.
Shared content may not directly affect SEO, but it is an indicator that the blog and its Master have power for very high. Slightly heavier, such content will enhance the brand, whether on the web / blog, business, or individual. Content like this invites many things: back links from other web pages / blogs (getting backlinks from other sites naturally), increasing popularity, and giving authority to your blog and friend.
5. Rich Content
All professional SEO and Blogger campaigners already know (and no secret) that rich content is the key to SEO success. We do not speak to other types of content (images, videos, lyrics, word definitions, etc.), but blog content and other written content, which essentially involves narrative writing. So the content is short, or we think less than 250-300 words can not be referred to as rich content. Although there are, a lot of, short content can win in-SERP, I make sure it will not be long. This is logical. Ideally, rich content definitely involves writing a few words. The richer, the more words needed to be written. In essence, the more insight you have to unpack and deliver, the longer the content. And this is the most important: the more rich the variations of words and keywords.
I did not mention that content should be up to tens of thousands of words, no. If so make a book only. What I mean is if it should be said, say. Do not get stuck on the "he said" post that only 250 words can win in SERP, post just a few sentences can get a page one, and so on. It depends on the context. If my friend just want to write about download software, strange if writing up to 2000 words. In contrast to this, it may take more than the number of words (and richer): make a tutorial about using the software, based on experience and knowledge, complete with its tips. And blog content is usually identical to this one, and this one is also usually much more valuable. And once again, content like this is much more share-able ... Then share-able content will be easier to get what? True, natural backlink ...
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