Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.
Invalid click activity consists of any click or impression that is artificial (cheating) that can swell the costs to be borne by the advertiser and publisher revenue, and therefore we decided not to charge the advertiser. This includes, but is not limited to, clicks and impressions made by publishers themselves, publishers who deliberately encourage clicks by others [for example: create a title "Click Ads Below", click hits, and the like -zoom], devices click or automatic traffic source, or other fraudulent software.
Invalid Click Activity Cause
The most common cause is "click bombing", which is repeated clicks on Google Adsense ads on a / some pages of content intended to make Google Adsense account banned. This is unfair and malicious behavior, usually done by someone who is jealous or has problems with the account owner.
Another cause is the self-click activity on the ad; usually due to impatience with low earnings / Adsense income. Or usually also because "arisan click", that is some owner of Adsense account "conspiracy" to each other to do click.
Rarely encountered but happens is the Adsense code installed by others on the website / blog that is completely unknown to the owner of the account. Usually the code "stolen" through the source code and posted on other websites / blogs. Though the website / blog that fitted Adsense ads are not Qualified Adsense: bad contents, adult content, Content that violates copyright, and the like. It could be that the owner of the account actually has no problem, but the "enemy" of people who have stolen and installed Adsense code targeting and doing Click Bombing.
Another activity that injures Adsense click activity is the use of certain software or robots for Adsense cheating activities and low quality traffic sources, such as traffic exchanges (traffic exchange, usually low-quality traffic) and PTC methods.
The above activities are easily detected by the Adsense engine due to certain patterns, which are then developed and summed up as invalid activity. Subsequent actions are several, based on their level:
1. Assuming a particular activity or click is invalid and does not provide a CPC value (0.0)
2. If known somewhat later, then the CPC value that has been given will be withdrawn.
3. If it occurs in a condition that is considered a bit severe, will be given a warning.
4. If it happens in an amount that has been outrageous or has experienced several times the same problem, website / blog banned even in certain stages the account will be banned completely.
Points one and two usually happen automatically, involving only Adsense engine. While the points three and four involving staff Adsense and done manually.
How to Know and Invalid Feature Click / Activity
Unfortunately, not all Adsense account owners are aware if the above possibility can happen. One problem is ignored unnoticed and without anticipation or revamping. Then the problem after the same problem happened until finally the account owner found his account has been banned. This usually occurs if the tool to view invalid activity is minimal; as well as means to fix it.
Especially on Blogger ya, tools to check invalid activity does not exist, because the traffic statistics feature is just a perfunctory. No full record. We must use external tools such as Google Analytics or other tools to detect invalid activity. And I'm very sure not all Adsense account owners want tongkrongin analytics to see traffic and visitors are not fair, because obviously will take a lot of time.
Therefore, knowing the characteristics of invalid activity is very important, because after knowing that something is wrong, the account owner can take the necessary actions before getting a warning or even before the website / blog and account banned.
Here are 4 features of Invalid Click Activity on Google Adsense:
1. CTR or Click Through Rate, the average number of clicks and number of impressions (pageviews) above 10%. Although in the range of 10% is not necessarily invalid activity, but must be aware. Because CTR rarely reaches 10%, even by large websites bertraffic high though. Although 1% or 2% CTR is rated very low, but do not have fun because CTR is above 10%, because it is an indication of morbidity. CTR in the 5% range is pretty good.
CTR = Total Click / Impression x 100 = ...%2. You suddenly get a lot of clicks but the value of most clicks $ 0.0, meaning not generate earnings at all. For example, you get 30 clicks but the total value is only $ 0.05 or even $ 0.0. This means the Adsense engine does not give value to a large number of clicks; while giving an indication to Google (and you) that something went wrong.
3. Earning rises drastically, but not long afterwards dropped dramatically as well. For example, you get $ 2.45, but soon it turns down to $ 0.45. This means the detection of invalid activity is a little slower because it has to go through several processes, then it is concluded that a number of invalid or invalid clicks. This is not a mistake engine Google Adsense, but it is a deliberate act due to found unlawfulness.
4. You get a lot of clicks from a region (usually a country) with very small pageviews. The analysis requires traffic analytics like Google Analytics or Statcounter, if you use Blogger. If you use your own server, AW Stats as a complementary feature of cPanel is powerful enough to be used. Google uses the paradigm that if a visitor clicks, he or she is very interested in the ads being served. This possibility is not great. If interpreted as a CTR comparison, then roughly how to say: "Out of 1000 unique views may only (at most) 10-20 unique views that donate ad clicks". If a click that goes far beyond that paradigm, then suspicion will appear.
The action is usually there two . If this happens only once or twice, usually the staff will silence and "forgive". That is, errors may occur purely by visitors and beyond the account owner's capabilities. But if it happens many times, interpreted the owner of the account is not introspective and not trying to fix, If so, more serious conditions such as warrning and banned can happen.
What will be required if getting a warning or website / account banned?
Obviously it needs a separate discussion because it is impossible 200-300 words can represent. But the point is, preferably before that happens, take the following anticipatory action:
1. Immediately take important action after knowing something is wrong. For example, stop serving ads on website A to be conducive. Unfortunately, in Blogger we can not banned IP directly (with the feature / console), so that the temporary stop serving is quite the best solution.
2. Make sure to use the "allowed sites" feature, so that ads displayed by irresponsible people on other sites will be ignored by Google.
3. Check your Adsense stats regularly and periodically to see the possibility of invalid click activity. do not get missed until several times.
4. Install the extension (Chrome) Adsense Publisher Toolbar or install Google Adsense android apps to be able to check in realtime, routine, and fast without entering the dashboard.
That's it for now.
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